Who is Linda Yaccarino, called by Musk to replace him as CEO of Twitter

“I am thrilled to announce that I have found a new CEO for Twitter. It will start in 6 weeks“. It was the same Elon Musk to say it yesterday (obviously with a tweet, ça va sans dire), specifying that it is a woman. And this time the message wasn’t wrapped up in the usual feeling that the owner of Tesla, Space X and the social network might be joking, flavoring the information with the usual ability to confuse the waters a bit. Because there is already reliable background on the next future CEO of the company. In fact, it already has a precise name.

Sources at the tech company told the Wall Street Journal who Musk would be in talks with Linda Yaccarino, top manager now heads the advertising division of the information giant and visual productions NBCUniversal. The two were recently seen together at an industry conference in Miami, where the future prospects of the social network were discussed. To the Financial Times sources close to the dossier have told how the two have known each other for some time, and even in the public appearance a search for dating has emerged. And after all, Yaccarino’s profile seems to be very close to the sensibilities of Musk, who aims to incorporate even the most pro-Trumpian tendencies into the new course of Twitter.

The manager, who as mentioned has a long experience in the advertising field, in 2018 was appointed by the then President of the United States Donald Trump as an adviser to the administration on sports, fitness and nutrition. As the journalist noted (again on Twitter). Simone Fontana, Yaccarino on social media follows Italian politicians such as Matteo Salvini and Giorgia Meloni, whose content he continues to appreciate. The latest: a post by the Deputy Prime Minister against Last Generation activists last March.

Musk’s move comes after requests from investors, not only from Twitter, but also from Tesla, had multiplied in recent weeks for the current CEO to fold. And in fact yesterday, after his announcement, the company that produces electric cars saw its stock market prices grow. In reality, it was at least since December that Musk had been looking for a new CEO, after more than 57 percent of respondents in a survey also launched on Twitter had asked him to step back. “I’ll do it as soon as I find someone crazy enough to take the new job.” Six months later, he seems to have found it.