WhatsApp challenges Telegram this is how Channels work
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After the rumors here is the confirmation. In his Blogpost Mark Zuckerberg announced Channels, a new WhatsApp feature that aspires to “become the most secure broadcast messaging product available, with the robust privacy protections people have come to expect from WhatsApp.”
How do they work.
In practice it is a new feature, which brings between the chat windows something very similar to newsletters. They will appear in the new Updates section, separate from private chats with family, friends and communities. The idea is to allow companies and public administrations to communicate quickly with users registered on individual channels, both for emergencies and for updates on activities and events. Among the partners of the initiative are the World Health Organization, the International Rescue Committee and football clubs, such as Manchester City.
The question of privacy.
To preserve the possibility of choice and control of users, administrators will not be able to add followers to their channel but will have the opportunity to set limits on who can participate and whether or not to make them visible from the list of available ones. “Channel history will only be stored on our servers for 30 days,” explains the company. Administrators can send texts, images, videos, stickers and even surveys to all subscribers. The core of using WhatsApp will continue to be private messaging between friends, family and communities, and this will always be our priority. «Creating the Channels is a big step that our users have been asking us to take for years. We believe the time has finally come to introduce a simple, reliable and private transmission tool.” After Colombia and Singapore, WhatsApp will make the channels available in other countries over the next few months.
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