Twitter’s new CEO works to bring advertising back to the platform
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Twitter’s new CEO, Linda Yaccarino, is working to bring advertising back to the micro-blogging platform, repairing the advertiser leak triggered by the $44 billion takeover of Tesla owner Elon Musk. The plan includes the introduction of a “video ads” service, video advertising, the search for more advertising in the role of testimonial and the increase in staff.
The goal: to relaunch the image of the social network
Yaccarino’s ambition, writes the Financial Times, is to relaunch the image of the social network with high-profile names, favoring sponsorships and agreements with brands that increase advertising revenues. It’s always the Financial Times to report that Yaccarino spoke of “hard work” to regain lost trust in the platform, plugging the hemorrhage of advertisers that has occurred in recent months.
The advent of Musk has changed the skin of the platform, with innovations in content management and publication of tweets which seem to have alienated users and advertisers. Musk himself has stated that the changes imposed by his leadership have cost 50% of the approximately 5 billion dollars in annual revenues. Even before take-overTwitter had faced criticism from advertisers and investors for slow paces in product innovation and modest advertising offering compared to other platforms such as Facebook, Meta and Tik Tok.
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