The uninspired future of Apple Vision, a $3,500 augmented reality

From Apple Vision Pro, the new viewer presented by Apple on Monday, we already knew a lot. For months, rumors had been circulating from within the company: doubts, skepticism, criticism about a product deemed not yet ready for the market but strongly desired by Tim Cook, managing director. We knew a lot, but not the name. According to some rumors, the new viewer should have been called Apple Reality but apparently Apple has preferred the word Vision, perhaps to distance the device as much as possible from the concept of “virtual reality”.