Giorgia’s notes, Matteo replies, Berlusconi’s pills, Salvini’s marathons. When political leaders rely on social networks – Corriere.it

The last to choose the direct channel of social networks, informal and personal, to explain political proposals and results was yesterday Giorgia Meloni, leader of FdI and prime minister, with the section «Giorgia’s notes» on Facebook. With a lot of agenda in hand, the Prime Minister touched on many topics, from the roof to cash to the use of POS, from the basic income to the war in Ukraine. The idea of ​​creating an online appointment with followers to tell the government agenda, or more generally the proposed policy, already had precedents in Italy.

Among these, that of Matteo Renzi, with #matteorisponde. The former premier and current leader of Italia viva had years ago launched monologues via social media, supported on video by a formal setting and an informal style: on one side the Palazzo Chigi studio, but also rolled up sleeves, the Mac, the iPhone. «Tonight at 21 Matteo Risponde is back, my meeting with all of you. #Matteorisponde is also available by email: write your questions to [email protected] with the subject #matteorisponde. See you tonight!», he wrote in 2016.

Strong user of social media, Matteo Salvini instead he had concluded his very personal electoral campaign with a four-hour marathon live on TikTok. The League’s goal was to gather the “largest virtual square in Italy”, aiming to involve all 8,000 municipalities and at least 1 million people at the same time. In four hours of live broadcast, Salvini had alternated speeches with video contributions and guest interventions, with the possibility of live interactions. The leader of the League has been on the “social media of young people” since November 2019 and has since accumulated over 540,000 followers and 7 million likes. To understand: her direct rival, Giorgia Meloni, before the vote on the Policies had reached 103,000 followers and 535,000 likes on TikTok.

To explain the electoral program, also Silvio Berlusconi he had relied on social media with a fixed appointment of the campaign, the “pills” dedicated to the various themes. Thematic videos, arguments trying to be direct and simple, new and old workhorses. Among many: «This pill is dedicated to those of us who are disabled and who make up almost 5% of Italians. I want to start from an important point: for us the person is sacred and the bearer of inalienable fundamental rights”. The debut, however, was dedicated to a historical theme: “Taxes down”.