Digital collections, benefits and metagiro: the pink race lands on Web3

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The race, the real one, is coming to life. But there is a Giro d’Italia that knows no stop and lives 24 hours a day in the digital universe. In fact, the close collaboration between Rcs Sport and VVITA (vvita.io), an Italian company specialized in applications for the world of Web3, goes in this direction, whose intention is to bring the pink race into the new dimension of the Internet and offer enthusiasts a completely innovative and completely engaging way to experience the emotions of the Giro.
At the basis of the partnership there is in fact the proposal of a series of digital collections signed by VVITA which allow enthusiasts to acquire the symbols that have made the history of this event recreated in 3D computer graphics and made unique and authentic thanks to the blockchain and receive benefits such as a digital subscription to La Gazzetta dello Sport, the physical jerseys of the runners or a pass to access the last stage in Rome and follow the cyclists on board the official car of the organisation. Another novelty is therefore the debut of a dedicated hyper-realistic virtual space, the Metagiro, a sort of digital home of the Giro d’Italia in the form of a freely explorable three-dimensional virtual space that is unprecedented in the world of cycling competitions.

A 3D virtual space to experience the Giro all year round

The peculiarity of Metagiro is in fact that of transporting users to a futuristic village that goes beyond the boundaries of space and time, outlining a line of continuity between the past, present and future. In fact, inside there are a series of constantly evolving thematic areas that will give fans the opportunity to enjoy a series of immersive experiences not only during the 21 days of the race but throughout the year. You can enter the Metagiro from a PC or any mobile device and new thematic areas and new functions will gradually be unlocked to transform this virtual space into a real metaverse with increasingly interactive experiences, such as the ability to create personalized avatars, review most exciting moments, entering the Hall of Fame of the champions who have made the history of the Giro and exploiting the elements of gamification to acquire unique benefits linked to the Giro.