Amazon Prime Day, everything you need to know and some useful advice
Started on Prime Day, the annual Amazon event held on 11 and 12 July. For 48 hours, all Amazon Prime customers will be able to access special offers on products from major national brands and sales partners, including. small and medium enterprises. The offers cover all categories, from fashion to electronics, through games and household items. All information is available on the amazon.it/primeday website.
Faced with the many offers available, it is easy to get confused: the risk is twofold, make rash purchases or, lost in the magnum sea, give up this opportunity on a biased basis. Moreover, this year there are not only offers of products and services but also associated "experiences" (www.amazon.it/esperienzeprimeday).
These experiences can range from attending a music festival in a natural amphitheater, to discovering the manufacturing process of dried fruit-based specialties in Sicily, to immersing yourself in the nature of the Umbrian valleys for a taste of olive produced in the area.
How to participate in Prime Day
To participate in Prime Day, you must be an Amazon Prime member. If you are not already a member, you can activate a subscription at the price of 49.90 euros for a year of subscription or 4.99 euros for a month and also take advantage of the 30-day free trial. Students can enjoy a reduced price of €24.95 per year or €2.49 per month, with a 90-day free trial through the Amazon Prime Student program. To make the most of your Prime Day discounts, visit the main event page that serves as a reference hub with product categories to explore. If we want to pay more attention to it, we can try to take advantage of the limited-time offers. We may also receive a notification at the beginning of the offer countdown.
A summary of the offers
Prime Day Experiences - Music:Purchase of the vinyl "La primavera della mia vita" offers a boat excursion to the Island of Ortigia in Syracuse, with Colapesce Dimartino.With the CD "Stupido amore" you can participate in a concert and meet Mecna in Rome or Milan. The CD "wax (Autographed Edition with Poster - Exclusive to Amazon.it)" offers the opportunity to attend a live showcase in Milan with Wax, finalist of Amici 2023. Prime Day Experiences - Made in Italy: The purchase of specific products offers the opportunity to participate in craft workshops, tours of production sites and stays in charming structures in various Italian regions. These experiences are linked to the extra virgin olive oil, the hazelnut cream, the cushions in Swiss pine shavings and the Sardinian filigree. Prime Day Experiences - Lifestyle: The purchase of products such as the Barolo Magnum Lo Zoccolaio, the Sant'Orsola Prosecco DOC Luxury Magnum, the Negroni Cocktail Kit and others, offers the possibility to participate in tastings, excursions, truffle hunting and factory tours. Amazon also offers early bird discounts and promotions on various services such as Amazon Fresh, Amazon Supermarket, Amazon Music Unlimited, Audible, Kindle Unlimited, Amazon Photos and Amazon Prime Gaming. During Prime Day, it will also be possible to save up to 67% on Echo devices, up to 63% on Fire TV devices, and get discounts on a selection of innovative products from startups of the Amazon Launchpad showcase.
Some useful tips to survive Prime Day
The first tip is to follow the Prime Day offers that interest us. You can set up custom notifications that will notify you when the offer is about to start. Creating a Wish List can be convenient: we add all the products we would like to buy and Amazon will notify us when they are on offer. Then pay attention to the Prime Day Experiences, they are available in limited numbers and can be purchased by only one customer per Prime account. Usually, you can bring a companion with you, unless otherwise specified. If we decide to return the product associated with the Experience, we will also lose it. If we do not participate in an Experience, we will not have refunds or second chances. It is important to know that the purchase is reserved for adults and that minors participating in the experiences must be accompanied by an adult. Transport costs and any other additional costs for participating in the Experiences are the responsibility of the purchaser, unless otherwise specified. To participate in each Experience, we will have to follow the instructions received via email from Amazon and contained in the purchased product. Then we come to the tips to really save money. They are the same ones to keep in mind for every shopping event, Amazon and beyond. The best time to prepare is months before the event, building a list of things we are interested in buying. Only in this way will we avoid rash purchases, dictated by the urgency of the time discount.
It is said then that the Day offer is not really convenient.
There are various websites that monitor the online price trend of various products, allowing us to find out if a discount is actually advantageous compared to the average price. Among the best known are CamelCamelCamel, Keepa, MaxSpar and Watch4Price. These sites also allow you to compare prices on different versions of Amazon, such as those in Italy, France, Germany and Spain. We may find that despite the higher shipping cost, we save more by shopping on another Amazon. Another helpful resource is the Price Tracker app for Android, which allows you to import your Amazon wish list. This app can help you spot fake discounts online, and it might even let you find out that that product costs less in a physical store. To spot the best deals in nearby physical stores, we can use platforms that aggregate flyers from chain stores. Some of the most famous are Doveconviene, Promoqui and Ultimo prezzo. In short, let's not fall into the marketing of the "unmissable" event (as stated in the press releases and announcements of the Day in these hours). The key to getting a bargain on Prime Day, as with Black Friday and other shopping events, is to do your research ahead of time, using all the resources at your disposal. And keep calm and critical spirit.
