Amazon Prime Day 2023: hunt for an obvious opportunity, between tech gadgets and experience
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The appointment is set for on 11 and 12 July and represents a sort of event (like Black Friday and Cyber Monday) not to be missed for those who have the “easy click” when it comes to shopping online by taking advantage of discounts that officially reach beyond 70%. The countdown for the Amazon Prime Day 2023 edition it then clicked and as per tradition, some offers, mainly concerning electronic devices and gadgets for the smart home (including Echo and Kindle home products), are already featured on the Italian website of the e-commerce giant. The “best” of the proposals, obviously, is yet to come and will be concentrated in the two days of shopping at reduced prices which will start from midnight between Monday and Tuesday. Here’s what you need to know to make the most of an initiative that Amazon launched for the first time in 2015 to celebrate the company’s twentieth anniversary and promote its Prime fast and free delivery service on a very large scale, with which other programs are now associated such as Fresh, Music and Video.
Who can participate
The fundamental requirement to consider on the eve for those who want to anticipate and grab the best offer is in fact the subscription to a subscription to the Prime service, which costs 49.90 euros a year or (option that appeals to those want to concentrate purchases in the promotional periods) 4.99 euros for one month. The more shrewd can also think of a third option, namely that of activate your free subscription valid for 30 days (after the deadline has expired and in the absence of cancellation, the monthly rate will apply) to take advantage of all Prime Day offers. Another possibility to take into consideration relates to the conditions that Amazon reserves for university students, who can activate the Prime Student service with 24.95 euros a year or by spending 2.49 euros on a monthly basis, also taking advantage of a free trial period for new members extended to 90 days.
How to find discounted products
Not all offers are communicated prominently by Amazon in its digital showcase, and this means that many possible opportunities must be searched for independently among the pages of the portal. Another warning not to be overlooked concerns the duration of the discounts: some continue for the entire duration of Prime Day, others are activated when the event has already started or end before the end of the same. Last but not least, for some products the reduced prices are accessible while stocks last while others are affected by the so-called “flash offers”, active only for a few hours. A last recommendation, perhaps the most important: not all the proposals published are to be considered unmissable and therefore a minimum of attention is needed in evaluating the prices and consequently selecting the products to put in the shopping cart. As for the type of objects on which to focus attention, they range between product categories that are also very different from each other, from tech devices (smartphones, computers, TVs and so on) to everything necessary for home care up to do-it-yourself solutions you for home automation.
The “Experiences”
Finally, one of the attractions of Prime Day 2023 is linked to exclusive and limited-number experiences, available one-time on a dedicated page during the two days of the campaign (from 10:00 on 11 July to 18:00 on 12 July). Launched for the first time last year, these are various kinds of activities linked to the purchase of products offered at a discount and which offer the possibility of participating (at a reduced price) in experiences combined with that particular item in which they are involved brands, Italian companies, artists and influencers The choice is quite wide and involves the Music, Made in Italy and Lifestyle categories. We therefore go from the CD of Wax (one of the finalists of Amici 2023) with access to his live showcase in Milan to lessons on precious corals and the sustainability of fishing (complete with a one-night stay with dinner in Oristano) for the purchase of a Sardinian red coral necklace of Sanna Jewelryfrom visit to headquarters of Damiano Think Organic in Torrenova, in the province of Messina, to discover the secrets of processing dried fruit once a kit of hazelnut spreadable cream has been placed in the trolley, up to the boat trip to the island of Ortigia, in Syracuse, with the singer-songwriters Colapesce and Dimartino and their latest vinyl. And then again the e-bike experience in the Langhe with a stop at Cascina Lo Zoccolaio for the tasting of local cheeses and salami paired with red wines from the cellar by buying a case of Barolo Magnum or the idea of a Millenia bracelet to grab two Tickets with audio guide to visit the Swarovski Crystal Worlds in Wattens, Austria. Not just objects, therefore, because e-commerce is also an experience in the end and at Amazon they know how to monetize this concept.
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