Sky, brand campaign on the «return home»
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A brand campaign that acts as a journey into the universe of contents and technologies that transform the home into a place to better enjoy one’s time. The Sky campaign is underway, which tells the general public about the entire world of the Cimcast media company in all its facets, from the quality TV offer to its small and large technological innovations.
This journey is told in the commercial through some of Sky’s distinctive contents and products: from great Italian and international cinema to entertainment with shows, to Sky Original and Hbo TV series, to sport, from Italian and international football, motoring, tennis , basketball, golf, rugby, volleyball. A television offer enriched by Sky Glass technology: the smart TV which, thanks to the Sky subscription, integrates Sky programmes, the main free-to-air channels and streaming apps in a single interface and features ultra-fast connectivity optimized for Sky Wifi streaming.
The commercial follows a girl on her bus ride home through a series of settings that represent the different experiences offered by Sky. Subscriber homes, in fact, differ from all the others in terms of shape and spectacularity: a building is transformed into a gigantic glass of popcorn because one of the condominiums is enjoying a film with Sky Cinema. A little further on, a house in the shape of a high-end pastry cake evokes the popular Sky Uno cooking shows; one building has the appearance of a Formula 1 circuit and another the shape of Sky Wifi, where the tenants play tennis wearing a VR headset. And for lovers of binge watching there is also the house from which a huge dragon emerges, a clear reference to the iconic series aired exclusively on Sky.
Elia Mariani, Chief Consumer Officer of Sky Italia, comments: «The home is increasingly the space in which we spend some of the most important moments of our daily lives and with Sky it is transformed into a place in which to experience unique emotions. The new campaign tells exactly this: the Sky universe, which integrates extraordinary content with the best technologies, improving people’s free time. For this reason, for young people as well as for families, “it’s better to go home with Sky”.
The spot, conceived by Sky Creative Agency and directed by the award-winning director Xavier Mairesse for Akita film, was aired for the first time during the final of the Eurovision Song Contest in prime time on Rai 1.
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