Santanchè offers former shareholder Briatore the presidency of the National Tourism Board
12 months ago
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The goal is ambitious: to transform the Italian National Tourist Board (Enit) into the “operating arm in the implementation of policies for the promotion of Made in Italy in the world”. So the minister decided Daniela Santanche who reformed the institution making it a spa. After the lackluster, albeit very popular Open to wonder campaign, comes the turning point. The Meloni government is betting a lot on the new Enit. And the FdI minister has already found the name of the institution’s president: Flavio Briatore. The entrepreneur has received the offer for the new position. And it’s immediately Open to Twiga.
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