Meloni’s head of social communication: “The video at Palazzo Chigi? We made it institutional but spontaneous”
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ROME. Tommaso Longobardi, head of Giorgia Meloni’s social communication, why was a video decided on May 1 instead of the press conference?
«For the complaints of the unions and out of respect for the closed newspapers. The president proposed making a video to explain the Council of Ministers and by chatting with her we developed that format”.
When did you decide that?
“On the same morning.”
Why set it in Palazzo Chigi among all those stuccos? Isn’t there a boomerang effect?
«It is the president’s place of work, I don’t think there is a more iconic place to tell the government’s measures. The current presidency has made the environment and the damasks more sober in line with the times, the frescoed vault remains, but I don’t think it can be covered up. . .».
What is the premier’s social strategy?
«Genuineness: that is, real and non-artificial enhancement of Giorgia».
How has the image changed since premiership?
«A more institutional language and type of communication, without however losing the originality and spontaneity transmitted by Giorgia».
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