Mediaset, Mondadori and Mediolanum: the future of the Fininvest galaxy after Berlusconi
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The Fininvest empire tested by the second generation
The second generation is responsible for maintaining what was created by the first. If we want to believe the popular adage, Silvio Berlusconi’s five children will have to preserve the Fininvest empire (see the infographic) after the founder’s death. It won’t be the easiest of tasks. The danger is not so much the possible centrifugal forces within the family, due to the different entrepreneurial aspirations of the heirs. If anything, the generational challenge will be to keep up with the pace of media evolution. Gone are the days when the Knight broke the Rai monopoly on national broadcasts by sending the same recorded cassette on air on 50 local stations at the same time. Forty years later MediaForEurope is the consolidated company, undermined by nimble rivals who capture viewers on the net, in a market without borders or legal monopolies. Only cheap: the most formidable competitors are called Netflix, Amazon or Disney, they invest tens of billions in content every year and are worth up to 80 times more than Mfe on the stock market. In the finance numbers we read the fear that the Biscione could end up crushed by the streaming giants. The race for people’s time and advertisers’ attention isn’t lost yet, but it certainly needs a shot. Which? The family has ensured absolute continuity in the management of Fininvest and its subsidiaries Mfe, Mondadori and Banca Mediolanum. The market lends credit to the turning point, especially in the structures of the former Mediaset. It is said that the two purposes are in contradiction: today more than ever, conservation rhymes with transformation. With investments and industrial alliances.
(Francis Bertolino)
Read also:
– Berlusconi’s will will be opened on June 26: expecting children and Marta Fascina
The graph: The Fininvest galaxy: the international comparison
Jun 20, 2023
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