Intesa Sanpaolo with Fideuram Direct focuses on digital financial advice – Corriere.it

Intesa Sanpaolo Private Banking presented the first digital financial advisory service. Fideuram Direct, the digital platform for savers and traders who want to invest remotely in the financial markets, is enhanced with Direct Advisory, the new remote advisory service for managing investments, which makes use of a team of direct bankers. It is a new advisory model, suitable for a new generation of savers who prefer an innovative approach to financial planning. Direct Advisory, among other things, stands out for the offer catalog of Fideuram Asset Management, the asset management company of the Private Division, for a product offer of the best international asset managers, selected by Fideuram Asset Management, for the use of the Aladdin platform , among the most sophisticated in guided portfolio construction and risk management and solutions for communicating with remote customers, including the new `Welcome+ app.

Messina CEO: Intesa Sanpaolo is transforming

Intesa Sanpaolo is transforming from being a traditional bank to one that has a strong fintech orientation, said CEO Carlo Messina. We don’t talk about technology and digital, but we make things happen: in ten months we launched Isybank and this is the other piece we add to the process of strengthening technology to support the bank’s operations, explained Messina. Clarifying that the critical success factor of a company is not technology but people, the CEO explained that the technological element must be tackled and managed and must be used in order to ensure that the people who work in the company can be even more valued. And the new technological tools – he underlined – represent job prospects, not a threat.

WealthTech and asset management

During the presentation of the initiative, which was held on 11 July in the Shard of Glass, the skyscraper of Porta Nuova, which houses Fideuram – Intesa Sanpaolo Private Banking and other divisions of the Intesa Sanpaolo group, Paola Papanicolaou, Group Head of Transformation Intesa Sanpaolo , recounted the growing importance that the WealthTech sector is assuming in the world of asset management and consultancy. He also highlighted the path of digital transformation of the Intesa Sanpaolo group towards a Tech Company capable of attracting talents and skills through 2,000 hirings in technology and significant investments for the creation of a series of enablers for the development of innovative business models for the commercial divisions.