in the race for new followers, the other leaders – Corriere.it – ​​stand out

A race for two. The centrifugal thrust triggered by the success of Elly Schlein in the primaries of the Democratic Party he invested party balances and coalitions, a chain reaction that is reflected in communication. In short, polarization. Even digital. In the political scene of social networks, for weeks now, two women stand out, Meloni and Schlein. While the other political leaders remain essentially unchanged and continue to pursue the same strategy since Policies of September without changing formats and contents, the only real sign of change comes from the prime minister, who changes the way of communicating and interacting with citizens, and from the secretary of the Democratic Party, who still benefits from the wave of novelties introduced with her election.

The data outlines the phenomenon: in the last two months Meloni is the leader who grows the most in absolute value (+197 thousand followers, equal to 3.86% of his fanbase, of which 100,000 on TikTok, 44,000 on Instagram, 38,000 on Twitter and only 15,000 on Facebook). Followed, in fact, by Elly Schlein (+113 thousand followers, equal to 18% of his fan base, of which 66,000 on Instagram, 22,000 on Twitter and 24,000 on Facebook). The others are detached: Berlusconi (+27 thousand), Salvini (+15 thousand) and Calenda (+4 thousand), while there are also those who lose members (Conte -5 thousand, Renzi -8 thousand). The two protagonists are not remotely comparable in terms of overall numbers (Meloni with 7.3 million followers, Schlein with 736,000, ed), but they stand out from all the others for being the only ones to have an effective growth of their audience and for being constantly at the center of the debate and trends on social media, comments the CEO of the digital strategy and communication company De Rev, Roberto Esposito.

On social media, as mentioned, who knows innovate wins. So it is good that this basic principle, the social team of the leader of the Democratic Party, keeps it in mind to keep up: because while Meloni’s success is effective and supported by continuous evolution, Schlein’s still remains in the wake of his election, so much so that in the numbers it already seems gradually slowdown. In short, change to stay on top.

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