Golocious, the first restaurant chain with an innovative app

Once the Golo-Heroes have downloaded the app, they will be involved in special missions to be carried out to obtain a digital currency, the G Token, which gives access to discount coupons and a series of opportunities. Challenges with a “porn” flavor such as eating the limited edition of the month to earn further points, as well as themed games such as “Burger Samurai” and “Diabolicious – the impregnable vault”.

And to further strengthen the community, they have also included Gologram, the social network that allows you to share your taste experiences by taking photos to post. “Our app represents the beginning of a digitization process and a phygital approach, a fusion of online and offline to offer an omnichannel experience to our customers”, says Alessio Cutino, CEO of Golocious.

The Golocious app, created in collaboration with Studio Vatore, also contains a constantly updated catalog of games with the possibility given to users to compete against each other in a weekly ranking, the store locator and personal QR code so as to be recognized at the checkout by earning additional G-Tokens and will be online soon for iOS and Android downloadable at golocious.com/download-app.

“Gamifying communication is the most effective way to create an emotional relationship with your customers, supporters and fans. ‘Gamification’ is an approach that makes what is communicated particularly attractive, and we at Studio Vatore have made this ‘approach’ our mission. The Golocious project will be one of a kind. A digital, creative and experimental laboratory that will also and above all actively involve customers. A way to go beyond the catering sector and become a distinctive value of the Golocious brand” says Gianluca Vatore.

The format, conceived by food influencers Vincenzo Falcone and Gian Andrea Squadrilli, born in May 2020, and today can count on 113,000 fans on social media, 15 openings in between Milan, Rome, Naples, Florence, Caserta and Verona, both direct and franchise, with over 150 employees. Many other openings are scheduled in the coming months.

“With this app we will focus on our consumers, the Golo-Heroes, who can enter it every day, even when they are not in the club. No one has such an interactive system, a total community that allows users to post content on our Gologram board, be able to comment on each other and, above all, make friends. This will be a starting point, new features are coming soon. a cuddle for the many who followed us in the early years, with many openings in the pandemic, a system to reward them with discounts and free dinners” Falcone and Squadrilli say.

For the expansion, which took place in part during the pandemic in dark kitchens, the partnership with FedeGroup was fundamental. “Together with Golocious we have opened up a new perspective for hotel catering, bringing a young and avant-garde offer, based on food porn and street food and which represents Italian excellence, to our establishments. We are very happy with the synergy underway, based on innovation, one of the most important values ​​that Fedegroup and Golocious share” declared Roberto Imperatrice, CEO of Nabucco Holding, company that owns FedeGroup, partner of Golocious at the Leonardo Milan City Center.

And to reach the homes of the many food porn enthusiasts, they have relied exclusively on the delivery of UberEats throughout the national territory. “We are happy to be the exclusive partner of a company that has become a real point of reference in the world of Italian food. Our partnership began in 2020, in the midst of the pandemic, and represents an example of collaboration between two realities that have expanded their operations on the national territory in these two years. In addition to the potential of the Uber Eats platform, we have offered our advice both in choosing the cities where to go to open new Golocious stores and in developing their culinary offer in order to meet, thanks to the constant feedback from our users, the tastes of consumers local level” explains Giovanni D’Amato, head of operations of Uber Eats Italia.

The format, which aims to please the eyes, palate and stomach, has various declinations, designed according to the market demand in the place where the place is opened and are aimed at different targets: Burger&Wine, Pizza and Cooking, Pizza in pan and Sbamburger.

The first refers to an American burger concept but which strongly winks at the Campania and Italian excellences, accompanied by a selection of wines by the glass with enomatic and in bottles from all over the world. Pizza in teglia relaunches the crunch slice in a foodporn and traditional version. Pizza & Cucina offers a menu based on contemporary pizza and a food porn reinterpretation of the traditional Italian trattoria in the kitchen. The last born Sbamburger, with “fast” characteristics dedicated to Generation Z, with a strong orientation towards the omnichannel. All with a single mission: to become the point of reference for quality Italian food porn both in Italy and abroad.