Elly Schlein’s social strategy is the secret of victory in the primaries of Pd-Corriere.it

A game played and won also and above all on the social. The result of the dem primaries passes from the Internet. The congress saw Elly Schlein predominate over Stefano Bonaccini on the web. The photograph of the result of the gazebos can be seen by analyzing theaverage engagement, i.e. the average of interactions per post, generated by the two candidates. In the last 28 days, each post by the new leader has triggered 2,200 interactions on Facebook, 945 on Twitter and 4,600 on Instagram. For the governor of Emilia Romagna, however, 1,700 on Facebook, 446 on Twitter and 2,400 on Instagram. The gap – how it analyzes Spin Factorsa strategy and political consulting firm – has grown significantly in the last week, the one in which voting was open to all, the gap has increased: 3,700 to 2,000 on Facebook, 3,400 to 717 on Twitter and 8,800 to 3,500 on Instagram.

The same goes for the feelings, four weeks ago the governor was slightly ahead of his rival. the positive datum was 27.27% of the former against 25.74% of the latter. On February 18, in the final phase of the vote of the clubs, Bonaccini was at 32.21% and Schlein at 27.05%. After the TV comparison, Schlein reversed the trend until closing February 26, the day of the gazebo vote, with a +12% (36.33% against 24.27%). There strategy on the web also rewarded Schlein in terms of followers and likes. On Facebook, followers have grown by 55,000 in the last 15 months (20,000 in the last 5 months alone, after the Policies). On Instagram 98,000 in 15 months (46,000 in the last 5 months).

Sure i Schlein numbers are still incomparable


both to Bonaccini and, above all, to the leaders of the other parties. Matteo Salvini has over 5 million followers on Facebook and over 2.2 on Instgram, Giorgia Meloni 2.7 and 1.8, Schlein instead has 245 thousand on Facebook and 225 on Instagram. «Schlein immediately addressed the whole democratic world during these primaries, not just the members of the Democratic Party. She and she did it by building, indeed strengthening, a decisive identity that rejected any form of cultural and political subordination », he explains Tiberio Brunetti, founder and director of Spin Factor. And he argues: «He has declined a series of themes, transversal to Pd and 5 Stars, but in part also to Più Europa and Sinistra and Verdi, starting and presiding over clear words and clear concepts that have polarized and positioned his candidacy for secretary».