Antitrust: proceedings against Balocco for unfair practice extended to Ferragni company
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The Antitrust has extended to the companies Fenice and TBS Crew, attributable to Chiara Ferragni, the proceeding initiated against Balocco Industria Dolciaria for unfair commercial practice in relation to the commercial initiative called “Chiara Ferragni and Balocco together for the Regina Margherita hospital in Turin”. This was announced by the competition and market authority itself, specifying that today its officials carried out inspections in the Fenice and TBS Crew offices with the help of the Special Antitrust Unit of the Guardia di Finanza. On 14 June, the Authority communicated the start of an investigation into unfair commercial practices against Balocco. According to the Antitrust, the way in which the pandoro sale initiative with Ferragni’s image for the Regina Margherita hospital was presented could mislead consumers who might think they were contributing to the donation to the hospital. However, the company had already decided on the amount regardless of the product’s sales performance.
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