On 18 July last Frances Bellettini been nominated deputy ceo Of Kering: She will be responsible for the brand development of the French group, assuming the supervision of all brands and all the CEOs will report to her. a new figure, which did not exist before in the hierarchy of the luxury giant: these responsibilities were in charge of the president and CEO François-Henri Pinault. The number one of the group places enormous trust in her, as he also reiterated in the press release of the appointment. I look forward to working with Francesca in her new role. As well as being instrumental in sixfolding revenues since she achieved Saint Laurenthas been an amazing partner, and now everyone will benefit from her expertise.
Bellettini he will also maintain the role of president and CEO of the Parisian brandeven if it is easy to understand that the new responsibilities will require a lot of work: hence the decision to strengthen the top management of Saint Laurent, with the establishment of a new first management line in the brand.
Kering reorganizes itself
The rise of the Italian manager is not the only novelty at Kering: it is part of a reorganization of the luxury group, starting with the farewell of Marco Bizzarriat Gucci, where he held the position of president and chief executive officer since 2015. Jean-Franois Palus, currently general manager of the group was then appointed president and CEO of Gucci for a transitional period: to him the burden of strengthening the teams and operations of the brand. Palus will leave his position on the board of directors of Kering and will move to Milan. And then Jean-Marc DuplaixChief Financial Officer since 2012, he has been appointed Deputy CEO of Kering, with responsibility for operations and finance. He will head all corporate functions of the group and will become responsible for the efficiency of the various functions.
Italians in luxury groups
But there is not only Bellettini among the Italians at the top of the most famous fashion houses. Pietro Beccari, president and CEO of Louis Vuitton, Andrea Guerra CEO in the Prada group, Sabina Belli CEO of Pomellato, Jacopo Venturini at the top of Valentino. And again Antonio Belloni, member of the board of directors of Lvmh and chairman of the executive committee. They are all examples of how the made in Italy and the Italian management school in fashion and luxury are a guarantee for the success of the brands.
It starts him in finance, the arrival in fashion
Bellettini, to date one of the most important women in fashion, was born in Cesena on 18 April 1970. She graduated in Economics and Business Administration at theBocconi University of Milan in 1994, with an eye already turned beyond national borders: he also spent five months at the University of Chicago. In 1995 you started working in finance, dealing with investments banking at Goldman Sachs International. Then she arrived at fashion: in 1999 she joined the Business planning and development division of the group Pradathen was operation manager for Helmut Lang. In 2003 theentry into Kering, as strategic planning director and associate worldwide merchandising director of Gucci. Five years after moving to Bottega Veneta.
Saint Laurent in numbers: the billion dollar woman
In 2013, she entered the French maison founded by the homonymous designer Yves Saint Laurent in 1962 in Paris. He had never covered the role of CEO and did not know a word of French (which he then promptly learned), but the challenge was accepted (and overcome) in the best possible way. Bellettini replaced Paul Deneuve in a fundamental phase of the fashion house. One of Pinault's wishes was the billion dollar sales: goal that Bellettini has largely exceeded, gaining the trust and esteem of the number one in the group. In fact, in ten years, the sales of the fashion house have recorded a leap, with turnover rising from 550 million to 3.3 billion in 2022. The threshold of one billion was exceeded in 2017: from that moment the maison rightfully became part of the list of protagonists of luxury made in Kering. And Saint Laurent's numbers have only gotten better. In 2018 she was named Alumna of the year by the Bocconi University, the university to which she has remained close: when she is invited she always tries to participate in the meetings, trying to reconcile them with her many commitments.
Her precision and merits at work have earned her one of the highest French awards: in 2019 she received the Legion d'honneur. And at that point that even outside the world of high fashion they started to notice her: forLe Monde the billion dollar woman.
The mighty of the world
His secret? I get bored easily, I always need to take care of something new, she had told reporters who started looking for her to find out more about the new manager in her spotlight. Every morning I try not to think that every decision I make will have consequences for the workers, I would be very afraid if I felt their responsibility, but you must be aware of it because fashion is a business, he told The Economy in 2020. The definitive consecration arrived in 2022, when the Financial Timesincluded her (the only Italian) in the ranking of the 25 most influential women in the world: As one of the very rare female fashion executives, it's nice to see someone wearing the label so damn well, wrote Jo Ellison). A label confirmed with the new position as deputy CEO of Kering.
On the board of Ferrari
Not a word about the new role: Bellettini has always been reserved. In addition to fashion, from Romagna transplanted to Paris, but proud of her origins, she has another passion linked to her land: engines. He is also part of the board of directors of Ferrari as a non-executive director and said that if he hadn't studied economics, he would have chosen engineering to become a Ferrari mechanic. His winning formula at work is linked to two directions, explained al Courier in the past: creativity and organization. Its strong point? L'ambition (but not the ego). She has helped me a lot in life.
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Jul 24, 2023
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