“We are getting close to our goal” – Corriere.it

We are getting closer to the goal we set for ourselves, he began in the assembly of the League of A the ad Luigi De Siervo that, after the private negotiations that took place last week, he preferred not to reveal the contents of the envelopes containing the raises. At 1 pm the new offers from the TVs in the race to win the championship’s television rights for a five-year period starting from 2024 arrived at the notary. Dazn, Sky and Mediaset. The managing director, the only one who knows its contents, kept the mystery with the presidents gathered in the meeting.

Therefore, in the absence of assignment of TV rights, it’s still too early to know where you can watch the championship matches from next year. As a possibility provided for in the tender, we have the right to extend the private negotiations for the next 30 days, announced the president Lorenzo Casini, indicating in the August 2 is the definitive deadline for negotiations with the TVs. By that date, the clubs will have to vote on the assignment of television rights to the competing broadcasters or open the six envelopes containing the expressions of interest expressed by funds and banks interested in creating the channel.

The feeling that the talks that took place last week at Palazzo Parigi between a representation of presidents and the TVs have produced an almost satisfactory outcome. Adding up the figures that broadcasters are willing to invest, we arrive at a figure close to it at 950 milliona certain number less than minimum threshold of 1 billion and 150 million indicated in the announcementbut still comforting considering the time of global crisis.

The task of De Siervo and the commission will now be to find a joint among the exclusive, co-exclusive and pick (namely cartel matches) that TVs aim for in order to maximize profit. It must also be said that the prolongation of the negotiations during the month of July will also serve to wait for the approval of the law on piracya fundamental step for Dazn and Sky to protect their investment in football.

The next assembly will take place on July 14, the date on which the television rights of the Italian Cup will be assigned. The fate of the sale of the championship’s TV rights will partly depend on the outcome of that auction. If, for example, Rai were to win them, Mediaset would be induced to offer higher prices for Serie A.
It should also be remembered that for the slot of the free-to-air game on Saturday evening, if the Alfa TV is not interested to invest substantial sums for the match to be broadcast on Italia 1 (since the Saturday prime time of Canale 5 is the prerogative of Maria De Filippi), the exclusivity formula could be called into question.

The concession of 30 days for private negotiations also a clear sign of the unwillingness of the presidents to go down the canal route for nowdespite the investments already made for the production center in Lissone.