Venus by Botticelli, promotional video of Italy shot in Slovenia – Corriere.it

The announced promotional campaign for the artistic and natural beauties of Italy continues to raise controversy, which takes the Botticelli’s Venus making it “leave the painting” to be declined in exceptional Italian locations: produced by the Ministry of Tourism and Enit, it will cost 9 million, managed by the Armando Testa advertising agency. The video part of the campaign is now raising criticism «Open to wonder», in which a group of friends toast in honor of the Bel Paese. The refined setting, a bottle of Cotar wine on the table, the blue windows and the climbing plants. Obviously, everything suggests that the images were shot in Italy, with Italian resources, given the circumstances. However, that would not be the case. Yesterday Massimiliano Milic, of the Triestine production house Terroir films, reported on Facebook that the scenes take place in a cellar in Slovenia. «Do you know how the Ministry of Tourism decided to relaunch Made in Italy?», writes Milic, «with a nice video of stock shots (downloadable images for free or at low cost from specific online platforms, ed), prevalent in this video of a winery Slovenian passed off as images of Italy».

It was Milic who became curious about Milic’s report the journalist Selvaggia Lucarelli, who then wrote about it Everyday occurrence. Via Facebook, Lucarelli then resumed the story, saying that he had verified how the video is actually recoverable on Artgrid, foreign platform whose subscription costs 600 euros per year. To shoot the clip turns out to be the Dutch director Hans Peter Sheep. Therefore, all non-Italian (including the Cotar bottle, also Slovenian) for a promotion that couldn’t be more Italian. The controversy follows the one already raised by the influencer Clare Ferragniwhich he recalled as Botticelli’s Venus chosen for the next desired campaign by Minister Daniela Santanchè you look a lot like her, in a photo from 2020, when she accepted, free of charge, to lend herself by revealing «the secret of pizza that regenerates».