Toblerone no longer made in Switzerland, the Matterhorn must be removed from the package – Corriere.it

When in 2016, to save money, Mondelez International, the current owner of Toblerone, increased the space between the peaks that cross the famous chocolate bar, the criticisms were so heavy as to force a backtrack two years later. Connoisseurs of Swiss confectionary will now have to prepare for an even heavier shock, and this time irreparable: after fifty years, the summit of Mount Cervino will disappear from the historic logo of the product to be replaced by that of a generic mountain. Mondelez herself made this known to the BBC.

The signature of the inventor

Forcing a revision of the very strict law, promulgated in 2017 by the Swiss authorities, which prohibits the use of national symbols to promote milk-based foods that are not entirely made in Switzerland, a brand that not only guarantees quality but, according to some studies, above-average sales (for products without dairy ingredients, the threshold drops from 100% to 80%). Now that some production has been moved to Slovakia to meet the growing demand worldwide and to grow our Toblerone brand into the future, the Matterhorn must go. Mondelez said in a statement that the new packaging will include a new typeface and logo that will draw inspiration from the Toblerone archives and include the signature of Theodor Tobler, the Swiss chocolatier who invented the winning milk chocolate blend in 1908. , almonds and honey.