The war in Segrate, the buildings, TV and commercials: Berlusconi, a life as an entrepreneur

Berlusconi and the debut in construction

It all begins with the trust and the liquidation of the father, 30 million lire to buy land. It all begins with a meeting with a builder, Pietro Canali, to whom he proposed his first deal, the construction of the first houses of the Cantieri Riuniti Milanesthe. To that young man the builder offered a 10% stake, no more than 15% of the company, Silvio Berlusconi wanted, and obtained, 50%.

Throughout the life of the entrepreneur Berlusconi – now that he died at the age of 86 at the San Raffaele hospital in Milan – negotiation has always been the common feature. he himself to tell himself as an entrepreneur, several times. The story of a controversial life. He built condominiums, built two cities, changed the way of making television, of collecting advertising. As he had seen done in the United States. He was the first to imagine that telephones, networks and contents could merge together, when he proposed the merger between his Fininvest and the then Stet, which belonged to the state, which would later become Tim.

Jun 12, 2023

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