The social earnings of footballers: who are the richest
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Engagements monster and sponsorships but in the life – and in the bank account – of players of a certain level it also appears the word “social”. And it certainly shouldn’t be underestimated. Because, in addition to being a useful showcase for feeding the personal community some images of private life interspersed with institutional ones in the field, it is a real parallel work. Not for everyone, of course, but a small circle of football players can be considered to all intents and purposes a celebrity admired via social media by hundreds of millions of users; and it doesn’t matter if they are really fans and football enthusiasts or just admirers of the character, whatever shirt they wear. The result is still astounding: a single post of a football athlete followed on Instagram by this mass of followers it can be worth up to 2 million euros.
July 25, 2023 | 6:27pm
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