the platform to support parenting in Italy – Corriere.it

Economic uncertainties, work, insufficient measures to support families, accelerate the drop in the birth rate which in the last 10 years is at its lowest levels ever. An irreversible demographic trap if we do not act immediately and together. It is with this spirit that today in Milan at the Anteo dinner, in the presence of the Minister for the Family, Birth Rate and Equal Opportunities, Eugenia Maria Roccella, and the Mayor of Milan, Giuseppe Sala, the Adamo project was launched, conceived by Plasmon in collaboration with the Birth Foundation.

“A platform where public and private actors meet to be able to make their own contribution,” he explained Konstantinos Delialis, managing director of Kraft Heinz Italia/Plasmon — to collect concrete proposals and try to reverse the negative trend in the birth rate with tools to support parenting”. During the event, a short film was screened that excites and makes you think. «Adamo is inspired by the first man who could be the last child born in Italy in a hypothetical time horizon set at 2050 if the situation does not change» added Delialis -. With our 120-year history we want to do our part. The proposals will also be shared at the States General of the Natality next May to arrive at the construction of a bill”.

Italians experience the current context as highly “uncertain” (53.7%) and problematic, such as to instill “fear” for the future (37.3%). They are some of the data of the research “Children: an expensive wealth” commissioned by Plasmon and conducted by Community Research & Analysis under the direction of Daniele Marini (University of Padua) who also underlines that despite the scarcely reassuring economic and social situation, more than one Italian out of two (57.4%) has at least one child and a third of them would like to have more children ( 34.3%). Among those who do not have children (42.6%) however, 40.4% would like to have one.

«To help the country and reverse the falling birth rate trend, it is essential to join forces and ensure that companies and institutions work together – said Delialis -. Precisely for this reason, we decided to launch the Adamo project today, to be able to put around the same table those who have the opportunity to do something important for the country”. The Adamo project aims to focus on three areas: one to support parents, families in terms of organization, economic aspects, kindergartens, parental leave, another dedicated to initiatives to reconcile private life with work and a third dedicated to training, with advice also from nutrition experts, and psychologists. «Plasmon put in place some actions in support of parenthood such as the second care giver parental policy: 8 weeks of 100% paid leave also for the second care giver, 4-day work week for new mothers, flexible work organization 60% of smart working, but we are aware that much more needs to be done» added Delialis.
Like Plasmon, «we have been committed for some time to wanting to do something concrete to grow Italy’s future together, and today we want to take a step forward towards parenting that is valued in the company and supported both organizationally and economically, with the objective of being able to guarantee everyone, if they wish, the possibility of becoming parents”.