The giant eBay buys the Italian Certilogo, the digital in the fashion sector – Corriere.it
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The American giant ebay, which connects millions of sellers and buyers around the world, has acquired Certilogo, an Italian company that provides digital identification and authentication services for products for the fashion and luxury sector based on artificial intelligence. Certilogo’s platform uses digital technology to enable brands to manage the lifecycle of their products, offering consumers the ability to verify their authenticity, access reliable information on designer items and easily activate circular services.
The binding acquisition agreement was signed on May 15, further details were not disclosed. eBay pioneered recommerce, while Certilogo pioneered connected products and consumer-facing digital authentication. By joining forces we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, and promoting a model that has its roots in the enhancement of the community and the circular economy, comments Michele Casucci, CEO and founder of Certilogo.
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