Short-term rentals, how tourism at home has changed: rates 33% higher in Rome and Milan

The change of the market

A dividing line can be drawn between the pre and post pandemic that has changed the course of life, people’s habits, priorities, consumer needs and market trends. With reference to the real estate sector, between 2019 and 2022 short-term rentals, in particular, suffered a decline due to the increase in the needs of guests who require properties with better characteristics. The apartment tourism sector has clearly shifted to professional tourism. This shift and general increase in the quality level of the apartment experience is also reflected in a gradual growth in the average rate, commented Francesco Zorgno, president of CleanBnB Spa and president of Rescasa Lombardia. And for better service, the customer is also willing to pay more. Tourism in apartments is closely linked to market decisions, he added. The trend of short-term rentals has been very successful because the occupancy rates remain very high and this is a bit in all the places we have observed, testifying to a strong seasonal adjustment of the sector.
But it is a phenomenon that remains limited, the number of active properties in cities such as Milan, for example, represents just 5% of the total number of second homes ever and for this reason it is unlikely that the prices of short-term rentals will increase they are the cause of the elevation of the traditional ones.

01 Apr 2023

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