Serie A TV rights, here is the announcement: co-exclusive and the possibility of a free-to-air match
[ad_1]
Eight different packages with offers on a three-year, four-year or five-year basis. The minimum price will be 1.2 billion euro for the offer over three years, which will rise by 10% in the case of a sale over four years and by a further 10% in the case of a sale over five years. The assembly of League A league approved the new tender for the championship’s TV rights starting from the 2024/25 season. The announcement was unanimously approved, as was the modification of the statute for the centralized commercialization of the current archive.
TV rights, you change: between Sky and Dazn exclusive in half. And Amazon wants a big match
by Matteo Pinci
Serie A can return to the clear: “Towards sharing 10 games”
In the so-called “Matryoshka call” for the TV rights of the championship of A league there will be eight packages with different configurations inside them. “We have chosen to come out with 8 different packages – explained the CEO of Lega Serie A Louis DeSiervo – which define tailor-made routes” for broadcasters. “We are moving towards full sharing of the 10 matches, with two subjects who will be able to broadcast all the matches”. There are many options available, starting with the current system (10 exclusive matches on Dazn and 3 co-exclusively on Sky). But the big news will be the possibility of returning to see a free-to-air championship match. In fact, there is a package that allows the assignment of 9 exclusive matches and one (the Saturday evening) which could also be broadcast free-to-air and therefore broadcasters such as Rai, Mediaset or discovery. “Light is no longer a taboo, even in Italy,” he explained DeSiervo. Then there is a package designed for subjects such as amazon, who may have an interest in acquiring the broadcast of league matches only in a particular week to attract users to their platform.
Serie A TV rights, towards a five-year tender with Sky and Dazn co-exclusively
by Niccolo Maurelli
TV rights tender, “an epochal event”
“It’s a very important day for Italian football,” said the Lega president Lorenzo Casini at the end of the assembly, which – he adds – “had been convened for the ban on TV rights at a national level and for the question of the centralization of current archives, considered so important as to include it in the statute”. Mess defined the approval of the announcement as “epochal”, which “strengthens the role of League in organizing the competition. The effort that the League what he did was to bring the period from three to five years, but the call for tender provides for a series of packages with possible offers for 3, 4 or 5 years. We await the offers”, he concludes Mess.
[ad_2]
Source link
