Schlein’s personal shopper: “Get rid of the parka, now she has the tailor’s trench coat. Elly like the Hollywood divas”

“Elly doesn’t have a community center look. We’ve replaced the parka with a tailored trench coat. But it would be counterproductive to distort her look from what we’re used to.” Word of Enrico Chicchio. Who? She is the image consultant of the new secretary of the Pd, Elly Schleinwho spoke about it in an interview with Vogue, introducing her as “an expert in color harmony”. In short, make-up, colors, various combinations. But for the leader dem she is also the personal shopper (she buys her clothes), she tells her a Republic grain.

When did you meet?
“A year and a half ago, even if in the last period the collaboration has become more intense. Also because Elly now has less time”.

You are both from Bologna, some have written that the consultancy is in friendship, in short, free…
“It’s nonsense. It’s professional advice, therefore paid. The fact that he knows and esteems her is another matter”.

Rates?
“Generally I ask 140 euros per hour, plus VAT, for the color work. When it comes to shopping, we go up to 300 euros per hour. For the wardrobe, it depends. With Elly I have a flat rate, but obviously I can’t speak of exact figures” .

Are you also a personal shopper for Schlein?
“Yes. We are aiming for an institutional look, but without distorting it. With the new role, he has little time and needs help with these things”.

But who uses color analysis today?
“It’s a practice born for Hollywood divas, at the time of Technicolor. In Italy it has taken hold for ten years, even if the wave has really risen only in the last two. And now I’m riding it”.

And Schlein, professionally speaking, how would you define it?
“Soap and water. In the color analysis categories it is a ‘winter'”.

Meaning what?
“Cold, contrasting, saturated colors are fine for her. So she looks at her target audience, that is, on the left, at young people. And at sustainability”.