Samsung’s touchscreens will go up in Ferraris

Ferrari chooses Samsung to develop screens for future Cavallino cars. The House of Maranello has signed a memorandum of understanding with Samsung Display, a company of the South Korean group that develops screens based on OLED technology. The agreement was signed by Benedict VignaCEO of Ferrari, whom he met on the Asan campus in South Korea, JS Choi, president and CEO of Samsung Display. According to Ferrari, the innovations brought about by Samsung Display in the sector of OLED curved panels, with reduced weight and dimensions, will allow the manufacturer “to integrate cutting-edge technologies into its future models, in order to maximize the driving experience”.

Vigna, CEO of Ferrari, a company owned by Exor which also controls Republiccommented: “In the luxury sector it is essential to be able to take the customer experience to ever higher levels. The strategic partnership started with Samsung Display, aimed at developing ad hoc solutions for very high technology OLED displays, represents a significant step forward in creating the highest quality digital environments for our future models.”

JS Choi, president and ceo of Samsung Display, said: “Our many years of experience in the field of OLED technology places us in the ideal position to introduce high-tech displays in the new generation Ferraris, which live up to the high standard of Maranello cars. The collaboration with Ferrari will certainly open up exciting opportunities to apply our strengths to the world of super sports cars, consolidating our position in the OLED screen market for the automotive sector and thus allowing us to reach a higher level”.