Molteni&C furnishes the Garage Suites of Formula 1, in 11 Grands Prix around the world
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Last Sunday’s Bahrain Grand Prix probably wasn’t the most exciting for Italian Formula 1 enthusiasts, with the Ferraris once again off the podium (Sainz fourth and Leclerc forced to retire), but the first race of the However, the 2023 World Cup brought satisfaction to our country. In fact, the F1® Garage Suite, furnished by one of the most important made in Italy design brands, Molteni&C, made its official debut at the event on 5 March.
The Italian furniture group (based in Giussano, in Brianza) in fact signed an agreement with Formula 1 last February, becoming the official furniture supplier for the exclusive hospitality area which allows “VIP” guests to enjoy the show at close contact with the track and the teams in the race. The Garage Suites are present in 11 Grands Prix: in addition to that of Bahrain, also Saudi Arabia, Miami, Spain, Canada, Great Britain, Italy, Qatar, Texas, Mexico and Abu Dhabi.
A partnership of great importance, which confirms not only the quality and recognition of a historic brand such as Molteni&C but also, more generally, of Italian design, of which the Giussano-based company becomes an ambassador in some way.
“With the constant growth of our premium hospitality offering at Grands Prix around the world, it is crucial for Formula 1 to have partners who share the same values of excellence and quality,” said Stefano Domenicali, CEO and President of Formula One Group, commenting the agreement -. Molteni&C, symbol of Italian luxury, brings to our
Garage Suite an unprecedented level of style and elegance».
This is a multi-year partnership which will help consolidate the international visibility of a group that is already highly export-oriented like Molteni, which with its three brands (in addition to Molteni&C, which produces furniture for the home and kitchens; UniFor, solutions for workplaces; and Citterio, partition walls and office furnishings) is present in over 90 countries around the world, through more than 800 points of sale, 79 single-brand flagship stores, 1,077 employees and 12 sales branches in ten countries, but produces all in Italy, in its five production plants.
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