Generation Z drives the electrification boom. According to a recent study McKinseyin fact, 50% of the very young expect their next vehicle to be aelectric car. And, based on a portal survey Go Banking Ratesmore than 1 in 2 young people (58.2%) imagine switching to an electric car in the next 5 years.
To promote among the new generations greater awareness of the importance of sustainable mobility and ofelectrification in the automotive sector, Jaguar Land Rover Italy And LifeGatebenefit companies and information networks, projects and services, launched the educational and training project during the school year which has just ended E-education 2.0. The initiative involved 400 students from some of the main high schools and educational institutes Rome, Milan, Turin, Florence And Verona who competed in digital escape rooms, quizzes and educational games. The goal: to create, half-jokingly, videos that represent what they believe should be the main characteristics of sustainable mobility in the cities of the future.
A journey that ended with an informative and celebratory talk organized in Rome by the British company on the occasion of theHankook Rome E-Prix 2023penultimate appointment of FIA Championship Of Formula E. The event was attended by students from Italian secondary schools who made the best short video films. In Rome, for example, the rookie driver Sheldon Van Der Linde he tried his hand at driving the Jaguar I-Type 6. The world championship FIA Formula E represents for Jaguar Land Rover and its official team Jaguar TCS Racing a true testing ground along the journey towards transformation into a luxury brand such as Jaguarsfully electrified starting in 2025.
"Formula E enables Jaguar Land Rover to develop new technologies in a high performance environment," he said Marco Santucci, CEO of Jaguar Land Rover Italy "Formula E continues to be the proving ground for our Race to Innovate mission, which will see the electric future shaped, a future destined to produce sustainable benefits for our society, for mobility and for our customers."
In this context, the automotive brand aims to become a source of inspiration for future generations on the topics of green mobility: "We use sporting competitions to continuously innovate and to create a positive impact on our planet and communities; starting with racing the world's first zero-emission race cars, Jaguar's support continues to support and educate the next generation of engineers and motorsport professionals".