Jobs, the algorithm will choose the right ad for students and recent graduates

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For years now they have shed their skin and become digitized, but even today job advertisements are static, not very intuitive, complex and unattractive, especially for Generation Z, i.e. those born between 1997 and 2012 who lose more than 11 hours a week scrolling through ads that are not in line with their skills and expectations. However, they remain the tool used by students and recent graduates who cannot take advantage of the right “word of mouth” to find a job.

If it is true that word of mouth still plays a very important role in the search for a job in Italy, it is even more so the fact that the most significant share of “crossings” between companies and candidates still passes through job advertisements, above all when we talk about Generation Z. So recent graduates or students who are looking for a job and every day they scroll through dozens and dozens of job advertisements, but without being able to find what they are looking for.

Static and unintuitive ads do not appeal to younger people

After having filled pages and pages of paper newspapers until a few years ago, the ads moved to the web, to specialized portals, search engines, job-finding sites of companies or specialized operators, such as agencies. But despite the digitization, the ads are always somewhat the same. What if an algorithm came to read them? This is what Gabriele Giugliano thought, who in 2014 launched a start-up, Tutored, to put students and recent graduates in contact with companies looking for workers. With the birth of a community made up of more than 550,000 young people, the platform has quickly become a point of reference for over one in 4 students, more than 130 multinationals and about 2,000 recruiters who use it every day to attract young talent, especially from STEM disciplines +E. Tutored is now changing its name – it will be called Joinrs – and will leave the national borders. In fact, this year the landing in the United States, the United Kingdom, Germany, Spain, France and Switzerland is expected to triple the share of foreign users in 2023. Overall, the target user base with the services offered by Joinrs is, in Europe alone, of over 10 million students and recent graduates and 40 million companies including the United States and the United Kingdom. In projection, Joinrs aims to go from the current 20% of international users to 60% in 2023.

Incomprehensible job postings for Gen Z

To better understand the difficulties and therefore the solutions for young people who represent the reference target, Joinrs launched a survey which interviewed over 2,600 people fairly equally distributed among men, women, students and graduates, in the various macro-areas of the country. A third of the sample belonged to the Stem area, a third to that of economics and a third to the humanities. What came out? 79% are dissatisfied with job postings. Why? Here are some answers. I can not understand the role described and the tasks. Or. I’m having trouble understanding if I meet the requirements. Or again. I can’t find the information that interests me the most. Job seekers waste more than 11 hours a week reading classified ads that often serve no purpose. How does it come out? «With artificial intelligence and an algorithm capable of reading, understanding and synthetically reprocessing job advertisements for the user to increase their effectiveness», explains Giugliano who is CEO and founder of Joinrs.

What are the boys looking for?

If we look at what young people are looking for, in the first place among the requests of the sample considered is remuneration. To say it is 60% of the sample. Then there’s more information and details about the job, as 55% say. Training projects are indicated by 51%. An important role is also that of the work-life balance which is cited by 41%. There is no shortage of difficulties and stress when looking for a job. And one of the reasons for stress is, for example, the fact of not being contacted by HR managers, the fear of not having the right qualifications. The algorithm can help a lot in this, above all because young people looking for a job “lose” about 11 hours a week scrolling through ads which very often do not contain what is in line with their skills and professional aspirations.