Football: Milan, the “Light that never sets” campaign for the Champions League match is underway

The red light, which represents the passion of AC Milan fans, can be turned on using a light bulb that will be given as a gift to all fans (while stocks last) who will make a purchase in the Casa Milan Store or visit the Mondo Milan Museum these days , in the Club’s headquarters in Milan. Globally, AC Milan fans will still be able to participate in the initiative by connecting to the AC Milan YouTube channel, where a red screen capable of lighting up fans’ homes is available in live streaming. “A light that never fades” is an iconic concept, imagined to get straight to the heart of the fans, reinforcing the bond and passion between AC Milan and its supporters, in Italy and abroad, in view of a historic match. And with the hashtag #RednBlack all Milan fans around the world will be able to make their faith clear, sharing the always burning Rossoneri passion on their social channels – as was also done by captain Davide Calabria and his team mates Olivier Giroud, Rafael Leão and Fikayo Tomori, protagonists of the digital campaign with some videos that will be shared on the Milan channels in the coming days. A project that arises from the strength of the Milan brand in the world, which includes many other initiatives designed by the Club to involve Milan supporters, and which will spread further, starting from Piazza Duomo, the heart of Milan, where from tomorrow (Tuesday 9 May ) there will be a light installation representing the crest of AC Milan and which will lend itself to photos of the thousands of Rossoneri fans who will invade the city for the match. Even the San Siro Stadium will participate in the derby wait, lighting up in red starting today. A light that from Milan will then expand globally, also illuminating other cities around the world. The campaign also lives on thanks to the support of some of Milan’s partners, such as Puma, which from tomorrow will color Milan with red and black with a billboard campaign, in line with the “A light that never fades” campaign. Preparation for the match will also go through special programming on the official AC Milan channels: from the dedicated schedule on Milan TV to the many specials, up to the words of the Rossoneri players who will talk about the excitement of taking the field in this historic match. The Euroderby, which will be played at San Siro on Wednesday 10 May, will bring the eyes of the world to the Milanese city, from which a red light fueled by the passion of the Rossoneri fans will illuminate the world. Because there are no dark nights when there is a light that never goes out.