Berlusconi on TV, all the numbers: 73 hours and 38 minutes of images

Practically a continuous live. On every private and public network where the generalist networks of Mediaset and Rai were the masters, and it could not have been otherwise. A very long talk show – according to the report prepared by Studio Frasi – which burned out every other type of television appointment: from films to entertainment, nothing else but the funeral of Silvio Berlusconi.
Between 12:00 and 20:00 on the day of the state funeral, 14 June 2023, nineteen national television networks together dedicated 73 hours 38 minutes and 23 seconds to the former premier and leader of Forza Italia. Fifty-two of these hours on the home networks of Mediaset, the company founded by Silvio Berlusconi. 10 hours 24 minutes 52 seconds were, however, overall dedicated to the event by Rai1 (Tg1: State funeral), Rai2, which produced a «Special» between 17:11 and 18:34 after a state funeral and RaiNews24 with a program that lasted over five hours (05:57:37).

Viewers rose by 3.4 million
Within this time frame, the funeral took place, broadcast live by nineteen national television networks, including simulcast channels, and excluding local ones. Between 15:00:00 and 16:21:59 the total audience of this set of channels was 8.3 million individuals for an audience share of 72.3 percent. The previous Wednesday these same channels in these exact minutes had produced an audience of 5.1 million people. The state funeral brought 3.2 million more people in front of a live TV on the event (the average of the previous four Wednesdays also produced an audience of 5.1 million).
Coverage, permanence and age
Following the state funeral – according to the report by «Studio Frasi – for at least one minute on the nineteen channels monitored there were 13.5 million individuals, they were 10.4 on Wednesday 7 June 2023. The average duration, average stay (ATS %), of the state funeral viewing was 34 percent. They range from 53.8% of those who followed the state funeral on Canale5 to 16.9% of those who chose SkyTg24 on digital terrestrial. The average age of State funeral spectators is 61; ranging from seventy years of those who followed them on Twentyseven to 53 years of those who did it on SkyTg24 pay.

The networks
Not all individual channels produced higher ratings for the state funeral than the previous Wednesday; the ratings of Twentyseven, Focus, Top Crime, SkySport24 have decreased, but also of La7 which suffers a drop of 9% on the ratings of Wednesday 7 June 2023.
Rai 1 (+79%) followed by Canale 5 (+70%). In any case, Canale 5, with 2.8 million viewers, is the channel preferred by viewers for following state funerals live.
Among the All News channels, Tgcom24 produced an audience eight times higher than that of the previous Wednesday, SkyTg24 increased four times while RaiNews24 stopped at +30%.

Small screen visions
On devices other than televisions, PCs, smartphones and tablets, the state funeral was attended by 228 thousand people, for the occasion connections increased tenfold compared to Wednesday 7 June. Women followed the state funeral live on devices more than men, 140,000 women and 88,000 men. Both women and men preferred Canale 5 to watch the state funeral live.

The small screen accounted for 2.7% of the total audience. The greatest increases are produced by the all-news channels, on RaiNews24 devices account for 13.8%, 15% on Tgcom24 and 20.5% on SkyTg24.

Profiles
More women than men followed the state funeral on June 14, 2023 on a television: 5.2 million women and 3.1 million men. The region leading the audience is Lombardy – reads the report prepared by Studio Frasi on Auditel™ data – which more than doubled its audience in the band of the broadcast of the state funeral compared to the same period of time on the previous Wednesday (+ 104.6%).
The regions with the lowest increases are Basilicata (+13.3%) and Sicily (+19.8%).
The middle class dominates the audience of the event with 2.6 million (+55.4%). Under one million audiences of the Upper socio-economic class, which in any case doubled its presence compared to the previous Wednesday (+104.3%). The increase produced by the lower socio-economic class (+29.5%) was less significant.