Your voice is needed to talk about climate change
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I write advertising by trade and therefore I can’t help but read it, especially when it has to do with issues that concern me closely. In the specific case, I could not fail to notice the advertisement of Earth for All which, in announcing the days of the Green&Blue Festival for the celebration of Environment and Oceans, underlines the presence of an authoritative team of science, art and activism at Rome, between the Temple of Venus and the Campidoglio in Rome; while in Milan we will move between IBM Studios Milan and Biblioteca degli Alberi Milano to meet companies that have something to tell about the story of climate change. Nice, I told myself. It’s a well designed event, there’s politics, there are institutions, businesses, art, activism, but where are the people who are writing little stories of change in their daily lives? Beyond the efforts of those who govern, those who market, those who struggle or use their art to raise awareness among their public, where is the priest who in Montevarchi has set up a circular fashion ecommerce to make us dress more aware towards people and the planet? Where is the farmer who divides his time between the sets of television productions and the fields of the family business where he grows ancient grains and brings the land back to the ancestral rhythms of our ancestors?
![<strong>Paolo Iabichino</strong> deals with advertising, creativity & agrave; and new languages in the construction of contents inside and outside the Net. the creator of the "All for the Earth" campaign;”/><br />
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<p> </source></source></source></picture><figcaption><strong>Paul Iabichino</strong> he deals with advertising, creativity and new languages in the construction of contents inside and outside the Net. He is the creator of the “Tutti per la Terra” campaign </figcaption></figure>
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<p>And so on, I believe that climate change now needs new words, a counter-narrative where the apocalyptic register gives way to the effort of those who every day, in their own small way, act their very personal micro-impact to reverse the fate of the Planet and our species. There are thousands, hundreds of thousands, of the stories of those who didn’t wait for a pandemic to discover the formidable interconnection between man and the natural environment. If it is true that the Earth is for everyone, as the advertising of our event says, then I want to meet communities, families, entire neighborhoods, schools, shopkeepers, companies, artisans, villages, single people, sports teams that don’t expect laws or commandments: they simply act.</p>
<p>Because it’s not just the pages of <em>Green&Blue</em> to intercept them, but for them to be told by as many people as possible, really by everyone. “Everyone for the Earth”, in fact, to discover the good practices that generate new models to stem pollution, fight inequalities, consume consciously, produce generative development, inhabit Gea and respect its infinite concatenations.</p>
<p>No, we are not dealing with yet another community, because I prefer to believe that all of this has to do with the word community, which is decidedly more sustainable. If you’ve read this far, you’re like me, not exactly a compliment, but you surely know a story of commitment that surprised you, small and close to you.</p>
<p>Tell us about it. “Everyone for the Earth” is a platform that was born today because there is no more time to waste on guilt and complaints: we prefer to share virtuous models and act to create a positive impact. In the words with which our pact ends, it is written that examples create relationships and relationships become alliances and now we are trying to change climate change, writing that it can be done, because there are those who are already doing it. Do you have a story to give us?</p>
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