Women’s World Cup, Infantino: “No TV, the offers for rights are unacceptable” – Football

“Public broadcasters have a duty to promote and invest in women’s sport. Women deserve it! It’s that simple!” In view of the women’s world cup, scheduled from 20 July to 20 August in Australia and New Zealand, the president of FIFA Gianni Infantino publicly criticized broadcasters for offering too little to broadcast the tournament. One of the reasons for the low interest shown by television is certainly the time zone, which is far from ideal for European viewers. Day matches in Australia And New Zeland in fact, they will be played in the early hours of the morning in Europe, but Infantino he explained that this should not be an excuse: the number one of Fifa has in fact declared that playing at 9.00 or 10.00 “is a fairly reasonable time” for spectators. “It doesn’t make any economic sense because the viewing figures are obvious,” he reiterated.

Women’s World Cup, Infantino threatens broadcast blackouts in Europe: “Don’t sell out women’s football”

The criticisms of the broadcasters by the president of the Fifa they don’t seem to have had the desired effects, therefore Infantino threatened a broadcast blackout in some major European markets. The world’s soccer number one is trying to resolve a stalemate that began last October with a warning to five key countries: England, France, Germany, Italy And Spain. According to the president the Fifa has “the moral and legal obligation not to sell out” women’s football. “Therefore, if the offers continue to be inadequate, we will be forced not to broadcast the FIFA Women’s World Cup in the European Big 5,” added Infantino. According to Fifa European broadcasters are offering the equivalent of 1% of the value of the rights to the men’s World Cup for the Women’s World Cup. In March, for the annual meeting of world football held in Rwanda, Infantino reported no progress with broadcasters, while also announcing a more than three-fold increase in the Women’s World Cup prize pool to $110 million.