What happens when publishers are forced to brand themselves in order not to disappear

Since literature has lost its modern prestige, in order not to disappear from the scene, publishers and authors must brand themselves in an ever more unscrupulous way, or rather replace style with stylization. The process appears blatant in the only genre still able to appear in the influential media spaces: the one that presents itself as a more or less hybridized novel (with the memoir, the essay, the biography…). It doesn’t matter if the chosen brand is minimalist or baroque, intimate or civil, lyrical or splatter: what matters is to underline the outlines of the product in a caricature, and to secure its showcase by making it immediately perceptible as a literary object, even if precisely this make-up transforms it on the contrary into a mere substitute. The perverse stylization begins with the graphics, the cover images and the titles of the “novels”, which nine times out of ten have a false-noble character, and indeed a stereotype, of which the editors and managers of writing schools, while exhibiting a mutria from strict personal trainers, they don’t seem to notice. But not showing an ear for such obvious false notes, one wonders, will they ever have it for the nuances of the text?