Uyba Busto Arsizio, the plans of Brera Holdings: “We will change volleyball” – Corriere.it

The first twist was the signing of Julio Velasco at the end of April to lead the first team 26 years after the last women’s bench.

Two and a half months later, after having set up a young staff for the Argentinean guru of volleyball, Uyba Busto Arsizio crosses the path of another guru, this time American: the entrepreneur Chris Gardner. The author of the autobiography The pursuit of happiness – which inspired the film of the same name by Gabriele Muccino with Will Smith – is one of the investors of Brera Holdings Plc, listed on the Nasdaq and already active in football (one of the partners Goran Pandev, who leads Brera Calcio in the Macedonian Serie A), which acquired 51% of the shares of the Bustocco club through the Italian subsidiary Brera Milano.

It may seem suggestive to connect the names of Velasco and Gardner – explains the president Giuseppe Pirola, who managed the operation with the legal advice of the lawyer Simone Facchinetti – but it is only a favorable coincidence. Having Julio as a coach guarantees a young, serious and sustainable project. The number one of the club, who remains in his place together with the deputy Francesca Piccinini, will continue to manage the sports area.

All the rest will be headed by CEO Gianluigi Vigan: We will work on different levels – continues Pirola – starting with the development of revenues and sponsorships (the holding brings a guaranteed minimum for the next three years, ed), up to the construction of a citadel of sport and connected services and the promotion of a new experience for fans and partners.

The road that brings sport closer to American entertainment. We want to be forerunners, as we have already been doing for about ten years with the digital and social sectors – concludes the president – and we aim to bring Italian volleyball into a new dimension