Tim, the new spot starring the women’s national team players – Corriere.it

A little fan of the women’s national team who, driven by passion, wants to become a professional soccer player by going beyond the limits and prejudices that can still be a difficult obstacle to overcome in the world of sport. This is the key to new Tim commercial, on air from Thursday 13 July, starring the women’s national team playerswhich we will see in a few days (the first match against Argentina on 24 July) at the World Cup in Australia and New Zealand.

The commercial is a new chapter in the The Strength of Connections campaign which emphasizes the importance of relationships to overcome distances and find strength and motivation to carry out ever more ambitious projects.
Tim is committed to overcoming gender stereotypes, as did the girls of the national football team, of which they are top partners. You also support the talent of women in every area, starting from the world of sport, because gender equality cannot wait. Gender equality is a key driver of innovation, growth and talent attraction.

Mneskin’s hit The Loneliest is the soundtrack of the spot on air from today on the main TV stations in the 30″ and 45″ format and on the Publitalia networks with a special 50″ version, on the web with a dedicated video strategy and on social networks.