The choice not to sell Rep and Exor’s files. Elkann’s future in Juve’s troubles

Change everything so that nothing changes? No, this time the famous pun of the Leopard doesn’t apply to Juventus. It has happened other times, it has happened in difficult if not exactly scandalous situations such as Calciopoli which involved Luciano Moggi in 2006, but today the resignation of Andrea Agnelli and the entire management team could favor that process which John Elkann had in mind for some time within the strategy imprinted on the Exor group after the merger between FCA (Fiat Chrysler) and PSA (Peugeot-Citroen-Opel): an ever greater space for big brands, in information (The Economist And The Republic), in sport, in luxury (think of Ferrari or fashion with red-soled shoes by Louboutin). A transition, even in football, from a family business to a capitalist enterprise with an international profile.