the book that analyzes and tells the efficiency of the Napoli-Corriere.it model

Would you like to be, even just for one day, the president of your favorite team? Do you think it’s easy to manage a club? Think you really know Aurelio De Laurentiis? Questions that are answered in book by Vincenzo Imperatore At school by De Laurentiis (Ultra Edition, 16 euros), over two hundred pages of analysis, background, curiosities about Naples and its president. The added value is the author’s love for the Azzurri, the passion that cradles every concept, even the gratitude as a fan towards the man who brought the Scudetto back to his team and who, above all, was able to create a strong and healthy society . Then the past of the author (now a financial consultant and essayist), who has worked for over twenty years between numbers and accounts, therefore at ease in dissecting a model of economic management that has proved successful.

Cos Imperatore tells from a privileged and wise point of view those days of September 2004 in which De Laurentiis takes over the sporting title of Napoli: the trip by motorboat from Capri, the first offers, the real investment (and entrepreneurial risk) made by the current patron. As said, not just a story. The book analyzes in detail the financial management of Napolithe financial situation also explained to those unfamiliar with accounts through graphs, tables, diagrams.

De Laurentiis’ secret is precisely this: having been able to combine the concept of sustainability with that of competitiveness. Not a foregone conclusion. Marketing, for example, is not just T-shirts and gadgets for him, but a tool for creating the right conditions to generate revenue. As? Strengthening the brand, finding innovative solutions such as the in-house production of game uniforms. At school with De Laurentiis, because he is Emperor describes the business model of the Napoli patron: in addition to the growth (through marketing) of the brand, a streamlined and functional organizational structure of the company; the non-affective control of the accounts, not very emotional and never presumptuous.

A careful investigation, in certain passages perhaps too technical, but with always well illustrated details. And also the story of the man who hides behind the president. Emperor enters the folds of the character De Laurentiis, cynical but transparent, surly but loyal. He takes us back in time, to the early twentieth century, when the family dynasty was born. Grandpa Aurelio left Torella dei Lombardi, in the province of Avellino, opened a pasta factory in Torre Annunziata in 1920, moved to Rome after World War II to join his sons Dino and Luigi. Thus we will arrive at the Filmauro, a life immersed in cinema and football, a continuous show. With an eye also to what is to come: what can we expect from a president who is always over the top, constantly looking for the coup de theatre? Past, present and future in the analysis of Emperor mix fully bringing the reader into the world of De Laurentiis. Perhaps finding unexpected answers.