Serie A TV rights, Rai slips away. Today the offers of the broadcasters are revealed, then private negotiation
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It won’t be there Rai to transmit the matches of the championship in the clear. State TV has not submitted offers for the eight packages envisaged by the tender approved by the Serie A League last May 16, in view of the granting of television rights to the top flight on a three-year, four-year or five-year basis starting from the 2024/25 season. Today, June 16, the assembly of League meets in Milan to unveil the offers of broadcasters. The certainty is that the guaranteed minimum of 1.2 billion euros has not been reached, which is why we will proceed with a private negotiation, with the aim of closing an agreement by the end of July.
Serie A TV rights, here is the announcement: co-exclusive and the possibility of a free-to-air match
TV rights, Rai has no offers
The deadline for the submission of bids by broadcasters expired on 15 June. Beyond Sky And Dazn – there was talk of a possible co-exclusive of 9 out of 10 matches – they remain in the running Mediaset And Amazon. Together with Viale Mazzini, they would also have slipped away Apple, Paramount And discovery. In case of co-exclusivity between Sky And Dazn, the tenth match of each round, that of Saturday evening, which is worth around 180 million euros a year, would remain uncovered. At the window to win it there would be Mediaset And Amazon.
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League priority
The goal of League is to exceed the 927.5 million per season grossed by Dazn and from Sky for the three-year period ending with the 2023/24 season. Thanks to the recent modification of the Melandri law, the new concession can extend from a minimum of three years to a maximum of five. There are several options present in the announcement, a variety desired by the club presidents to try to entice the greatest number of broadcasters to bet on A league. In the event of unsatisfactory offers, the CEO of the Lega Luigi De Siervo had proposed direct distribution, or with a support fund, through a channel of the Serie A League.
The ideal for the League would be to collect between 900 and 950 million per season from the concession of 6 or 7 games to Dazn and 2 or 3 games a Skywith the tenth game to be broadcast in the clear.
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The available packages and the possibility of free-to-air games
Among the novelties of the tender for television rights, the possibility of broadcasting some of the matches in the clear A league. All packages – with the exception of the seventh, which offers the total co-exclusivity of all meetings – contemplate this hypothesis. Package 4, in particular, is the one that would offer the largest transmission of free-to-air races (79 seasonal matches). The first, on the contrary, would allow the clearing of only 5 seasonal matches. Package 8 is the one that would materialize the co-exclusivity between Sky And Dazn out of 9 games out of 10. The remainder would be purchased by a third operator, who would have the possibility of transmitting it unencrypted every day, for a total of 38 unencrypted games. A hypothesis that remains probable, not certain, in view of the private negotiation.
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