Reading on the plane

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As it is known, airlines are cutting all cuttable: alcohol has disappeared, Coca-Cola is probably also a decanted sub-brand, staff reduced to the essentials so you find yourself selling watches on board the same people who have listlessly checked your passport. So travel becomes more and more disheartening: delays, waits, once reliable companies that now operate with the most aggressive low cost schemes, even more queues and controls, some completely arbitrary, just with the aim of trying to unpick a few euros in plus (I saw a family opening their suitcases and rearranging them so that each carry-on weighed less than eight kilos. And when I say I saw a family, I mean mine). And yet, when you finally take your seat, you realize that the company’s magazine resists on board, usually leaning against the cute paper bag to contain the vomitperhaps because that is the consideration passengers are believed to give to the press.

And therefore we ask ourselves: why if, at moments, even the petrol is sipped, they continue to print these magazines instead? And to hire models for photo shoots in the ruins where you don’t understand the reason for leaning on a Doric column? First of all, it should be noted that the in-flight magazine is standard and there are no differences between companies. It would be nice to be able to tell about an Aegean magazine with an anti-Troika slant and a Lufthansa with the opposite slant, even better if they are not mentioned, but this is not the case. They are all magazines that want to advertise the feeling that the money spent on travel is the best in the world. And so even if you are already bothered by the oppression of the controls and anxious that the flight is delayed – now the flight times are indicative, they do not have a precise relationship with reality – they try to convince you that it was worth it. On the contrary, they immediately try to convince you of the need to immediately plan the next trip.

So you browse the pages, see the destinations you have not chosen, all bathed in light, lonely if you need solitude and lively if you are looking for company, with unmissable exhibitions, the most important annual event that happens that week, and it seems to you right away. that you are missing out on something better than what you planned. You land in Warsaw, but you want to be in Krakow. In Paros, but Santorini looks more beautiful. In Ibiza just the day when those who know a lot go to Menorca because there is a feast of the Madonna (now emptied of all religiosity and therefore we could also write Madonna with a lowercase, in the worst sense of the term). Then you start browsing more quickly, hoping that at least one service has also been dedicated to the place you go. And of course there is, because they are made with the Cencelli manual. So even your destination has the piece with the unmissable restaurant or the bar from which to see the unforgettable sunset or the beach just awarded as one of the most beautiful in the globe, by one of the hundreds of juries that claim the right to be able to assign this award . And, of course, it’s a deserted photographed beach, probably at two in the afternoon of an early February day there passed off as summer morning.

Characteristic are the still lifes with tables full of inviting food and sea views, but without the seats being occupied by anyone. As if the customers had run away without paying or as if that place were soon to be occupied by you. Also unmissable is the interview with the entrepreneur who gave up everything and invested in the historic village because his dream had always been “to give new life to that place” (for heterogenesis of purposes it means “to fill it with fridge magnets”). Each article appears both in the language of the airline and translated in the version for travelers with the usual riot of awekening, luxury, exciting, surprise, tasty, happy. And then the artisans, the pets that today appear as exotic as elephants – experience now the walk on the back of a mule – and that flavor that, on the one hand, is passed off as specific to a certain place, but which on the other – is useless. not even feel savvy to notice it anymore – it makes everything identical, so there is advertising for a flamenco club in Split, burlesque in Vienna and spritz in Paros. And it also seems sacrosanct.
    

Here all the episodes of Arnaldo Greco’s summer series on newsstands:
 

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