“Proud to export the club’s values” – Corriere.it

A delegation from Milanled by the president Paul Scaronitogether with the general secretary of Fondazione Milan, Rocco Giorgionifrom today on an institutional visit to New York. Presence in a strategic area such as the US market: an important opportunity to share the vision and values ​​of AC Milan, a great social and cultural institution which – also through the work of the Milan Foundation – unites over 500 million fans worldwide – reads in the press release. A club aware of its profound responsibility towards its stakeholders, supporters but also the communities in which it lives and works.

Milan is the first Italian brand in the USA

An intense journey that consolidates the Rossoneri thread that unites Milan to New York, Italy to the United States, Country in which AC Milan is the first Italian football brand in terms of brand strength (data YouGov Football Index, 2022) with a fan base of 43.2 million fans, mostly concentrated in New York and Los Angeles (data Nielsen, 2020 and GWI, 2022), continues the note. In particular, during the New York interlude, President Scaroni will be one of the protagonists of Change the World – Model United Nationsan annual international event organized on the initiative of the Diplomatic Association which until Sunday 26 March will see the participation of over five thousand students from all over the world and which takes place in the UN Headquarterswith the aim of stimulating young people to discuss the main issues on the global political agenda.

Scaroni: Proud to represent the values ​​of Milan

The president was invited to the event – which over the years has hosted outstanding personalities such as Bill Clinton, Liliana Segre, Michel Platini, Andrij Shevchenko, Bebe Vio – to speak to the university students present in the General Assembly Hall on issues concerning international geopolitics and the role of Milan as corporate citizenwith the work of the Milan Foundation at its centre, the public charity of the club that recently celebrated its 20th anniversary: I am proud to represent Milan and the values ​​that this club expresses on this trip, which represents a social and cultural institution with millions of supporters around the world. I am delighted to have the opportunity to meet with the younger generations on such exciting and central topics for the future of our society, and to see concrete projects for the future of young people implemented thanks to the Milan Foundation, such as the one together with the Success Academy Charter Schools of Harlem.

In the historical moment we are experiencing – continued the president – it becomes a priority to invest in the training of young people, in order to be able to direct a future based on peace, international cooperation and social inclusion. The club, together with the Milan Foundation which in twenty years of activity has demonstrated how sport can prove to be an effective educational vehicle, is committed to providing the tools necessary to generate a concrete impact on the life of the new generations and on that of the entire community. During the trip to New York, the club and the Milan Foundation renew their support for the Soccer Program for next season, an initiative created by the Success Academy Charter Schools in the Harlem district of New York. The project, which has seen the involvement of the Milan Foundation since 2021, aims to give all children, regardless of origin and economic possibilities, the opportunity to take the field and include football in their school routine, aiming at a development of the individual and, at the same time, at a positive and inclusive evolution of the entire US soccer movement. THE

For poor young people

Support for the Soccer Program, which supports over 5,000 students mainly from low-income families, is part of the wider Sport For Change program of the Milan Foundation, which includes projects aimed at young people in conditions of educational poverty and who do not have the same opportunities as their peers, so that — using sport as an education tool — they can grow and express their potential. Finally, an important stage for the club in New York will also be a meeting with representatives of the Ac Milan Club New York City, during which President Scaroni will have the opportunity to visit the Football Factory at Legends in Manhattan, where fans they meet every week to support the Rossoneri. A moment to consolidate the emotional bond that connects and excites millions of passionate Milan fans all over the world.