On the last day of the 90th edition of Siena squareSunday 28 May, the event director Diego Nepi Molineris reveals the big dream for the future. “Rome must enter the World equestrian slam. He has everything to be there and a decisive, definitive leap forward is needed. We can no longer think of winning in the world alone – explains the CEO of Sports and Health –, there are many international equestrian events and from today we are making a commitment with the Italian Equestrian Sports Federation to create a systemic action capable of generating greater global value. We have to enter the 'grand slam', which includes contests of Aachen, Calgary, Den Bosch And Geneva. The time has come to think differently, and to do so we want to contribute to the creation of a system of communication, connection, economic opportunities that can transform into common energy, continuing to make the most of the individual characteristics of the places that stage great international horse riding ".
Piazza di Siena, immersed in the splendid Villa Borghese, must therefore take a leap forward. "The time has come to work on a circuit project that has a common goal: to reach the top in the world, as is already the case in other sports". Nepi Molineris then listed the numbers of the 2023 edition of Piazza di Siena, which legitimize the ambition. "18 countries took turns on the competition field with 10 official teams, 85 between riders and amazons and 250 horses. The prize money grew up to one million euros: when we arrived, it was less than a third. The goal is to reach three million. The competition field has been enlarged to 11,000 square meters and has nothing to envy to fields of other major events. Even without the ticket office, but with an analytical vision, we have estimated a presence of 50,000 spectators, and a thousand for the Italy Polo Challenge at the Galoppatoio, a bet won by Fise". The final figures, which give a measure of the importance of this event for Rome: "400 people worked, with an average age of 26 who respect the mission of Sport and Health. The turnover exceeded four million euros: when this project started five years ago, it was 1.6 million. That's why - concluded Nepi Molineris - Piazza di Siena now believes in upgrading".