Paramount+, the mythical logo of the mountain with the stars, now sponsor of Inter-Corriere.it
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According to legend it would be the mountain of Utah, for others similar to Monviso. The logo, at the time of the founders, had 24 stars, the number of protagonists put under contract, then reduced to 22. In the 80s redesigned by Dario Campanile
Paramount+ is the digital streaming service that from today sponsors the Inter shirt but the historic logo: born in 1912, in the silent era, as the logo of Paramount which is not only one of the oldest film production companies in the world but also the only , among the historic American studios, which has kept its headquarters in Hollywood.
The famous logo of the mountain with stars as old as the company, in the days of the three founding fathers (William Wadsworth Hodkinson, Adolph Zukor and Jesse Lasky). According to legend, Wordsworth was the one who scribbled during a meeting the top of a mountain born in Utah (according to others too similar to the Monviso silhouette not to have been inspired by Monviso itself), and the idea was immediately co-opted as the company logo.
Since then, the famous mountain has undergone obvious graphic restyling, first in the 1960s but above all in the eighties when it was an Italian artist, Dario Campanile to create – through a painting, a large panorama – the version used from 1987 to 2002 which according to many still remains the most beautiful. The version of the mountain of dreams (Paramount has called it that since the silent era) of Paramount + which will appear on the Inter shirt for the stylized one for television reasons of practicality and linearity in the 1970s and inherited from the streaming platform at the time of digital.
The logo, at the time of the founders, had 24 stars, the number of protagonists contracted, then reduced to 22. For Paramount + the number of stars was reduced to 13, one star for each letter used to spell Paramount Plus, with the size of the stars slightly increased to be perceived more clearly on phone apps. The color blue? For decades, marketing research has indicated that blue is the favorite color of Americans.
June 2, 2023 (change June 2, 2023 | 8:13 pm)
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