Naples, Tim Cook’s honorary degree: “An honor to receive a degree from this university”

Naples, Tim Cook's honorary degree: "An honor to receive a degree from this university"

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NoonSeptember 29, 2022 – 10:47 am

For the Apple CEO first stop at the Virgins where he visited the studio of the sculptor Jago, then at Federico II for the ceremony and in the afternoon at the Apple Academy in San Giovanni a Teduccio. His tweet this morning: “Hello Italy, happy to be here”

from Anna Paola Merone

“Hello Italy. Happy to be in Naples ». With a tweet, Apple CEO Tim Cook greets the city where he was today awarded an honorary degree in Innovation and international management. The ceremony in the main hall of the Federico II University: introduction by the rector Matteo Lorito, Laudatio academica by Luigi Cantone, professor of Economics and Business Management at the Federico II University. Then Cook’s lectio magistralis and, after the conferral of the degree, the meeting with the students of the San Giovanni a Teduccio university complex, which hosts the Apple development academy in its structure. In his tweet, Cook accompanies the greeting to Naples with a photo, where he is portrayed in the company of the sculptor Jago, whom he thanks for inviting him to his studio. “Inspired by the masters of the past, he uses technology to create masterpieces for generations to come,” he writes.


The ceremony

Tim Cook’s lectio magistralis begins at 11.45 sharp. The whole ceremony – introduction by the rector and laudatio by Professor Cantone – takes place in English in honor of the American guests and Cook picks up the baton speaking off the cuff. And intertwining the Apple experience with the challenges facing young university students. It lasts fifteen minutes in all, greeted by thunderous applause. At 12 the formal conferral of the master’s degree, this time in Italian first and then in English, to Dr. Cook.

“I feel optimistic”

In his lectio magistralis, Cook underlined this, addressing the students: “I know that today the future may seem uncertain, but I can only feel optimistic, because everywhere I look I see potential, I see it here in Naples, I see it in this extraordinary university and I see it above all in you students ». “Our world is complex, and it becomes more and more complex every day. But when things get too complicated, stop and ask yourself: Did I ask the right questions? – he added – Today the question is not only how to improve technology, if we do not also ask ourselves how technology can improve people’s lives ». “It is an honor to receive this recognition from an institution with such an illustrious history, which has educated some of the brightest minds for nearly 800 years,” Apple CEO Tim Cook told. “We really appreciate our partnership which has led to Apple’s first European academy right here. Since we started the program, the Academy has taught nearly 2,000 students from 77 different countries to build their own apps and bring their ideas to life. Innovation is not easy but we work with people who are ready to challenge each other on the most ambitious goals », added the Cupertino manager.

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Tim Cook, honorary degree and lectio magistrale in Naples


The Apple Developer Academy

Cook is expected this afternoon in the technological center of San Giovanni a Teduccio which among other things hosts the Apple Developer Academy. «It is an opportunity for the whole of Federico II, for our students who will meet him in San Giovanni. A beautiful moment – underlines the rector of Federico II, Matteo Lorito – which starts from the consideration that the values ​​that Tim Cook has introduced in this gigantic company that is Apple, one of the most powerful multinationals in the world today, are also close to those who we have been carrying out for about 800 years, therefore training, accessibility for all to training, safety, inclusion ». The relationship between Federico II and Apple, Lorito emphasizes, “was consolidated with the agreement signed a year ago for the Apple Developer Academy, which was an experimental project and has now become a structural reality. There was born the idea of ​​proposing this honorary degree to Tim Cook, who accepted with great enthusiasm and we are very happy about it ». In six years, the San Giovanni center has trained two thousand young people and has relationships and partnerships with hundreds of companies, including Apple, and also has the merit of having turned on a light in a very difficult territory. Which is now being looked at from a different point of view.

Manfredi: Cook positively impressed by Naples

“Tim Cook was impressed by the city and by this experience of San Giovanni which he considers extraordinary, very positive and perfectly in the spirit of what is Apple’s mission, which is to use innovation as a great tool for social transformation, for creating rights, to reduce gaps “. This was underlined by the mayor of Naples, Gaetano Manfredi, at the conclusion of the ceremony for the awarding of an honorary degree to the CEO of Apple. “I believe that San Giovanni represents all this, a positive example, and also shows us the path we must follow – he added – that is to transform this city using innovation to create inclusion, help the most fragile and weak to have an opportunity for future”. After all, Manfredi reiterated, «in this moment of great difficulty, also from an economic point of view due to geopolitical events, great social responsibility is needed. Those who have more and have more opportunities must lend a hand to those who have less, it is the only way to guarantee social cohesion and this must always be done by looking at development and training.

Tim Cook with Iago
Tim Cook with Iago

29 September 2022 | 10:47

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