modern and digital, here is the Maglia Rosa 2023- Corriere.it

The new pink jersey, which will first accompany the leaders of the general classification and then be definitively handed over to the winner of the 2023 Giro d’Italia, has arrived: it was designed and produced by Castelli with Sitip sustainable fabrics and will see Enel as top sponsor for the eighth consecutive year. Its very long history. The first runner to wear it was Learco Guerra, on 10 May 1931: it was spun in wool and was introduced by the organizers to make the leader of the race visible, borrowing the color from the pages of the Gazzetta dello Sport, the race newspaper. The first to wear it was Learco Guerra, winner of the stage from Milan to Mantua. The holder of the most pink jerseys Eddy Merckx, unattainable at 78. Followed by Moser at 57, Bartali at 50, Saronni at 49, Anquetil at 42, Coppi and Hinault at 31. Jai Hindley, winner of the last Giro d’Italia , was the first Australian runner to conquer the symbol of the record, which has been worn by 260 different runners since 1931.

For Urbano Cairo, President of RCS MediaGroupthe Maglia Rosa is the emblem of our Giro d’Italia. A symbol recognized all over the world thanks to the many champions who have worn it since its inception. For Nicola Lanzetta, Italy director of Enel for sixty years Enel has been giving energy to Italy and recalling this important milestone through the pink jersey means highlighting the points of contact between energy and cycling. The Giro represents an Italy that wants to race to face difficulties, grow and achieve energy independence. Just like the Giro, this challenge requires enthusiasm, determination, the ability to innovate and teamwork.

The 2023 Pink Jersey will be the subject of a new digital collection exclusively on ItaliaNFT, the main Italian marketplace of digital collectibles, perfectly recreated in digital format and available starting today as a unique piece at auction with a series of associated benefits. These include the possibility of closely following the final stage in Rome aboard a Giro Club car and the physical Maglia Rosa of 2023.