Milan-Cortina 2026: Prosecco Doc Protection Consortium new sponsor

Milan-Cortina 2026: Prosecco Doc Protection Consortium new sponsor


New sponsor for the Winter Olympics Milan-Cortina 2026. The Organizing Committee of the Olympic and Paralympic Games has in fact signed a new partnership (in addition to those signed in the past months) with the Consortium for the protection of Prosecco Doc (over 12,000 companies in 9 Italian provinces, between Veneto and Friuli Venezia Giulia). The agreement was announced with a private event on 25 July at the headquarters of the Milano Cortina 2026 Foundation, in the presence of President Giovanni Malagò and the managing director Andrea Varnier.

Milan-Cortina 2026, the value of an Olympics By Marco Bellinazzo

Attend a big event

By signing the contract, the Consortium has chosen to embrace the biggest sporting event in the world, with the desire to consolidate the promotion of one of the most loved and consumed Italian wine products on an international level. A partnership that underlines the strong link with the territory and the companies represented by the Consortium, their excellence, their values.

Prosecco close to sport

«It is a great pleasure – said the President of the Consortium Prosecco Doc Stefano Zanette – for us to support the Organizing Committee of the Milano Cortina 2026 Winter Olympic and Paralympic Games in this fantastic and ambitious adventure. Prosecco has been investing important resources in favor of the world of sport and culture for some time. What better occasion then than these Games to share those values ​​which, starting from sport, become a lifestyle and, settling down, culture. Without forgetting another theme that unites us to the Olympic movement, namely the attention to the environment which involves both our Denomination and the Organizing Committee of the Milano Cortina 2026 Winter Olympics and Paralympics, in an effort aimed at making people understand how the commitment to environmental, economic and social issues does not constitute a problem but an opportunity”.

The CEO of Milano Cortina 2026 Andrea Varnier (on the left) with the President of the Prosecco Doc Consortium Stefano Zanette

Road to the games

«With the signing of the contract with the Consortium for the Protection of Prosecco Doc – reported the President of the Organizing Committee of Milano Cortina 2026 Giovanni Malagò – the team of sponsors who have decided to support the Milano Cortina 2026 Foundation in the Road to the Games is further expanding. A leading reality that actively contributes to telling the world about the excellence of our country. The Prosecco Doc Consortium is synonymous with guarantee and style that tells a story of successes and great passions and, just like the Milano Cortina 2026 team, combines class, elegance and personality with harmonious softness».

One of many agreements

«The commitment of the Foundation – explained the managing director of Milano Cortina 2026 Andrea Varnier – is aimed at the organization of the 2026 Games and at enhancing our excellence and the image of Italy in the world. The partnership agreement with the Consortium for the protection of Prosecco Doc is part of a process that will allow the largest sporting event, which aims to represent the true Italian spirit, to leave the country with long-term benefits. The involvement of companies of such great value, within the 2026 Olympic and Paralympic project, reinforces the values ​​on which all our work is based».


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