Maurizio Scanavino, who is the new general manager of Juventus-Corriere.it

Those who know him call him uno of John Elkann’s loyalists and also very listened to by the president of Exor, not as much as Suzanne Heywood the manager who sits on the board of directors of Exor itself, but almost. After all, if John Elkan has been collaborating for years with Maurizio Scanavino, the new general manager of Juventus, it means that there is maximum trust in him.

Always a grenade fan (without ever hiding it underlines those who know him) despite a career that developed for almost his entire life among the ranks of companies led by the controlling shareholders of the other Turin team (Juve of course) Scanavino, born in 1973, holds a degree in Telecommunications Engineering from the Polytechnic of Turin. He is not an expert in sports management but has always been a flexible one. He begins his career first in Accenture and later in the development of digital and e-commerce services, then he joined the Fiat Group in 2004, participating in the relaunch of the company then led by Sergio Marchionne as director of Brand Promotion with marketing and communication responsibilities for the Fiat, Alfa Romeo and Lancia. In 2007 the transition from the car to publishing: he became director of the digital and marketing area of ​​the publishing house of La Stampa, dealing in particular with product development and the digital portfolio and three years later becoming general manager of the advertising agency Publicompass. In 2013 he moved to Secolo XIX where as CEO he worked on the merger with The print, an operation that led to the birth of Itedi, of which he was appointed general manager. Subsequently he leads the process of integrating Itedi with the Espresso Group, which leads to the establishment of the Gedi group, of which he is now general manager and managing director.

On the family front married to Juliette Viry, a consultant by professionwith whom he had a son, Cesare.